The Sonic Signature is the core product; it is a complete mini-composition that contains all the elements necessary to generate other related products.

From there, the chord progression can be extracted to generate background music (Social Media Sounds), or a Sonic Logo that represents the main statement of just the melody. Sonic Commas are sounds snippets also extracted from the Sonic Signature that can serve as transition sounds in presentations/live events. The Loopable Telephone Switchboard Hold Music is, as the name implies, an infinitely loopable version of the Sonic Signature to be used as wait music. The Corporate Mobile Phone Ring Tone is usually a melody-only version of the Sonic Signature to use on your employees pro-mobiles. The Anthem incorporates the building blocks of the Sonic Signature, adding the structure of a complete musical composition to create a true piece of music (hence the longer format). It can be used to loudly and proudly assert your identity and values at events, or to accompany a corporate video. And last, but not least, the Seasonal variation of any of the above items is your go-to product when you need to taylor you communication to specific seasons (Christmas time is the typical use case).

These are just a few references, but if you pay attention, you will find that music is all around us. There are countless ways to use it, so let's talk about it!